Yeat’s music is worth attempting, it’s beginning to seem he’s changing the rap industry. If you’re anywhere near the rap industry, it’s close to impossible to have not heard about him. Roughly over a year ago, he was an artist wondering how to overcome a global pandemic. Now the 22-year-old is gaining tons of loyal fans week after week. Not to mention re-shaping how the underground scene will approach their music forever.
Originally from Portland Oregon, Yeat (whose real name is Noah Smith) comes off to typical ‘social media go-ers’ as simply something different. Like true stars can do, his aspects are consistently a tool for him to use. The spelling of song titles with his own language is unique to him. So far, mainstream artists haven’t attempted naming music like him. His turban serves as a mask, maybe to blind out unwanted noise. Who knows, but the mysterious aspect to it is what people want to see out of artists in his lane.
He also has the phrase twizzy which essentially means your friend, homie etc. Not to mention, he’s got all kinds of people calling cars a Tonka. If he can influence what people are saying throughout their day, without the music on, then his music must offer something for gain.
The music videos he has been making set him apart from everyone. There’s videographers ‘biting’ what Yeat and the video teams create. He’s worked with DotComNirvan, Lyrical Lemonade and Moshpxt to put out this ‘other worldly’ twist to his music videos According to Genius, he’s the lone graphic designer credited for his album 4L, a critical project to Yeat’s career. Yeat separates himself from so many artists with the attention he’s puts into all aspects of the music product.
What propelled Yeat to the mainstream masses was a part of his song Gët Busy went nuts on TikTok. Once that universe got ahold of the ‘the song was already turnt but here’s a bell’ snippet, more of his songs blowed up across the world on streaming platforms. Before his rise on social media however, key people in the music industry were taking note of the dynamic superstar in the making.
Some of those people include Cole Bennett, who reigns in Chicago, but Lyrical Lemonade’s founder posted a story on his Instagram account back in June of a Yeat song. Zack Bia has been working with Yeat, it’s unclear exactly to what extent, however Bia’s label Field Trip Records has association and credits with his recent music releases. They’e also been seen at fashion shows for Palm Angles and Louis Vuitton.
Drake invited him out to one of his parties and showed love to the lingo and music. It’s anticipated they have unreleased music together that might see the light of day sometime in 2022.
The music is the top reason to tap in with Yeat. The latest music reminds me of when Future first came out, very unique and something this genre had never heard before. Look at how well Future is doing, the respect the industry has for him and his under the radar, but loyal fanbase. It isn’t just the elements in his beats that pull him apart, he’s tapped in with hundreds of producers across a large portion of the scene, and he seems to have A1 selection. Yeat is even has been credited as a producer on some of biggest songs like Gët Busy or Dëserve it.
His earliest music shows someone working on an innovative style. Often times this music is compared to NAV or even someone under YSL. His sound has came a long way since and it’s undoubtable he’s created his own, recognizable sound that fans crave. Yeat deserves all of that credit for bringing something new to the table.
It also gives something new for creatives trying to break the industry themselves. Not to mention, he delivers something new for his fans like clockwork. He’s dropped almost four projects in just the past year and doesn’t seem Yeat cares much about slowing down soon.
Yeat is innovating rap by hearing what he brings out of the featuring artists. His features from Ken Car$on, Young Thug and Gunna on his recent album 2 Alivë showed more versatility from all of them. If his style is pulling that out of artists across different levels of the industry then he’s got to be up to something good. The deluxe, 2 Alivë (Geëk Pack), continues to elevate him above his competition. The two songs with Lil Uzi Vert brought out a classic energy from one of rap’s biggest artists. Most times major artists like Uzi work with artists in Yeat’s position it’s to shine more light to what he’s creating. When you listen to Yeat’s music, it doesn’t necessarily need to happen in any particular setting. Have an open mind because his music is going to prove why he’s getting the attention and praise from artists and music media outlets. With his 2 Alivë tour beginning at the top of April, he’s only going to gain more and more loyal fans by the day.