Icewear Vezzo is an old school hustler, injecting his money-getting expertise into each and every bar. Coming through with a new collaboration with a Dirty South demon, Vezzo connects with YTB Fatt for the ominous “Come Outside.” Trading bars atop boosted bass and dramatic strings, Vezzo and Fatt make moves like the bosses they are, the Detroit rapper’s smooth low-talking meshing perfectly with the Arkansas riser’s frenzied rasp: “I can show you how to make a hunnid in a week, come get near me,” promises Fatt, while Vezzo expresses his intention to “take a n**** chain while he performin’, and do a show with it.”
In the video, directed by Richtown Magazine of IUR Films, Vezzo brings Fatt and a crowd of heavy-hitters (including OTF rapper Doodie Lo) to his home neighborhood of 6 Mile to chop it up and flash their ice. The new video arrives shortly after Vezzo joined 50 Cent onstage during the rapper’s Detroit show, where he met fellow Motor City legend Eminem.
“Come Outside” is the latest video on the road to Live From The 6, Vezzo’s upcoming mixtape, following clips for the Jeezy-sampling “Snowman Freestyle” and the hectic single “Motion.” A down-and-dirty collection of sinister street stories, Live From The 6 keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. Featuring the recent single “Love In The City,” plus earlier hits “Back On Road” (1.8 million YouTube views) and “Raw ASL“ (1.9 million views), Live From The 6 arrives this fall via Iced Up Records / Quality Control Music.
A pillar of the Detroit scene for nearly a decade, Vezzo launched an upward trajectory towards street rap stardom during his breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Earlier this year, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.
Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.